Chapter 6 discussed the many different elements included to make a successful pitch and different writings to assist in media facilitation.
The different types of fact sheets was really interesting to learn about because it simplifies the topic of representation. There are different kinds of fact sheets. One type is literally just a listing of facts about a topic. The second type is called a corporate profile, which is a little more in depth, in my opinion. A corporate profile really delves into the into the characteristics of a business. The third type is a summary of characteristics of a new product. The last type is ‘question and answer,’ which is basically like the FAQ section in a publication or on a website.
I also learned about media advisories, media kits (written and electronic), and what it takes to make a good pitch. Depending on how the pitch is going to be delivered, different steps need to be taken. Direct pitches need to be short and to the point. Letters are different because depending on who they are being written to, they have to be customized accordingly. Telephone pitches have to be creative and catchy. Emails must have a very intriguing subject line, or emails will simply be passed over.
I liked this chapter because I learned about fact sheets. I legitimately have never even heard of a fact sheet being used within public relations. I also learned about how important it is to realize important ways to pitch an idea based on the chosen method of conveyance.