Daily Archives: April 16, 2012

Chap 18: Programs and Campaigns

Chapter 18 discusses the importance and orgnization of a campaign and program.

Doing research is the most important aspect of this process. Researching the company, target audience, dimensions, objectives and other important aspects of whatever you are proposing as a public relations professional. It is important to know the company or person inside and out. Outlining objectives keeps a clear goal in place allowing a group to step back sometimes and regroup themselves to rerecognize their goals.

There are numerous different aspects that go intor creating a campaign. Different tactics, methods of delivery and presentation style is important. The design of a campaign or proposal varies on what audience you are trying to reach or impact.

Building relationships with the retailers, CEOs, or other important people within th company is important because it makes everything seem more personal. There is a trust that is formed throughout the process when you create professional relationships with them.

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Chap 17: Meetings, Events and Organization

Chapter 17 discussed how meeting and events should be organized in order to be successful and effective.

When organizing professional meetings, it is important to make sure that not one person dominates the conversation. Handing out an agenda or topic sheet is a good idea because it gives everyone an idea of what will be metioned and things that they could be thinking about. It also keeps everyone on task and it’s important to keep up with everything on time. Allowing everyone to sit at a rounded table is important because everyone will be able to see each other. There should always be a time limit as well as it keeps everyone on task and on schedule.

Banquets, events and other bigger meetings could include anything and everything from caterers to hall coordination. It is important to make sure that everything is taken care of with food, seating and entertainment. Bigger events sometimes have a more laid back atmosphere…however, they involve quite a bit more planning.