Chapter 13 discussed the creation and design of newsletters and brochures.
It outlined the main purposes of each publication and how to reach the target audience optimally with design and content features.
The content of the newsletter or brochure depends on the organization in which it is being written for and who that organization is trying to reach. Newsletters are informative of course, but in my opinion, brochures are more narrow and put together-not a lot of fluff. Since there isn’t room for a ton of information, brochures are usually really compact content wise.
Generally, the way to reach a target audience does in fact come from design. For example, if the target audience is young college students, a brochure or newsletter may use a unique font, brighter colors, and more “vibrant” imagery to gain attention. However, if the target audience is older men and women after retirement, the design may be more calming and relaxing.
“Everyone is a self-saboteur at some point. With that being the case, then the thing that people are sabotaging is simply an infatuation and their subconscious mind is keeping them from making a mistake.”
Image via Tony Dicastri
This complex grouping of words was written down and thought of by one of the smartest people I know, Anthony DiCastri. I met him about a year ago and he discussed his fascination with the human mind and the way that our lives revolve around things that are hard to control. It makes me and others really think about the decisions that we make every day and what drives us to make them.
To explain this quote, I wanted to use the explanation that he gave me word for word using relationships as an example:
“Everyone sabotages a relationship in their lives. The relationship you unknowingly sabotage is nothing but a foolish attraction to that person. Your sub-conscious mind is keeping you from making a mistake by staying with that person. There will be someone better coming along later in life that fits you better than the person you just broke up with.”
Having someone in your life to keep you grounded and calm when things are falling apart is important. Surrounding yourself with people that are open minded and not afraid of their own thoughts is important. It will not only help you become a deeper and more open individual, but it will help you encourage others to do the same.
This blog is meant to distribute this complex idea into the masses. It’s important to delve deeper into the human mind like Tony does in order to remain connected to yourself. Don’t be afraid to formulate your own ideas and come up with your own intelligent ideas about life, love, and the pursuit of happiness.
I began using Twitter in 2009 right before I graduated high school. I didn’t
really use it to tweet my thoughts, but rather to interact with my friends and even some of my teachers.
Upon attending the first PRSSA meeting of the semester in January of this year, I was tempted to get back on twitter after deleting my old account. I made a new twitter name and thought I would give it another shot. I was excited as my followers grew to much more than I expected and tried to tweet a little bit each day.
The reason I decided to try Twitter again was because some of my professors, mentors, and other credible people in my life said that it was a nice addition to put on a resume. It would allow employers to view my writing style, see what type of people I follow and interact with…things like that. However, the more and more that I use Twitter, the more I want to stop.
I kept up with updating my tweets for about two weeks. The more friends I added from the Speech Communications department, I realized that they weren’t really using it for an opportunity to impress employers. They are using it as it should be used…as a social media site. I don’t agree with the use of Twitter as a way to showcase my written talent or other aspects of my life.
Twitter hasn’t received very many updates from me because I literally just can’t stand the site. I don’t like the format and I don’t see the same “addictive nature” that I can understand with Facebook. Some things should just be kept personal, and Twitter is one of those things. I never plan on mentioning my Twitter name on any professional form whatsoever.
Chapter 12 discussed how to properly write for a website and the concept of “new media.”
Writing for a website, in my opinion, honestly sounds like common sense. As always, as a public relations professional, you must write for the audience. There are many different focuses of a website. Some may choose to center around investor relations while others may want to target customers and encourage customer feedback.
Whatever the case, the textbook states that there are a few key points to focus on when writing for a website:
- Use short sentences that are less than 20 words.
- Use short paragraphs that contain no more than three sentences in each one.
- Write the way you talk and limit each page to a single concept.
- Use bullet-points in order to simplify reading for the audience.
There are many other tips, but these are the few that I decided to pick out as the “most important.”
It is also important to make the website as interactive, colorful, and interesting as possible, regardless of who the audience is.
A small tidbit on new media and what it is exactly can be summed up by saying that it is media, or content, that can be accessed at anytime. It is an on demand version of traditional media that is much broader than the media of the past.
On Monday, there was yet another school tragedy in Chardon High School, located in a small suburb of Cleveland, Ohio. A boy by the name of Thomas “T.J.” Lane, entered the school at 7:30 a.m. and opened fire on several students. As the days have passed, the public has learned that the death toll is now at two, with two remaining in the hospital and one being released.
In an article from the New York Times, Lane sat an listened to the prosecutors read all of the accusations against him. He admitted to everything in the courtroom and actually looked genuinely upset about what he did. He even whispered, “I am so sorry,” to his aunt and uncle in the courtroom. The judge has until Thursday to sentence him.
This is such an extremely sad story to me. I have read a few articles where Lane was described as being quiet, and nice, but troubled. He was even attending an alternative school for at-risk youth in his area. Of course, there are reports that he had been bullied and had a rough home life. His father and mother apparently had numerous arrests for domestic battery and a violent history themselves. This is definitely a flag in the anti-bullying community and a case for a nature vs. nurture debate.
This makes me think…what can we (society) do to prevent this? Can it even be prevented in the first place? Unfortunately, I don’t think it can be prevented. People will not always see or hear what goes on behind closed doors. Kids will always slip through the cracks. I think anti-bullying and other organizations that work to stop this DO make a difference and should be commended. They reduce the risk of school shootings….but, they will never be able to eradicate them.
Chapter 11 discusses the the how to’s and importance of getting along with journalists.
I never really knew that there was such a love-hate relationship between PR professionals and journalists. The textbook states that while journalists don’t always trust PR professionals, they understand and admit that they need them to do their job.
PR people do a lot of the “legwork” for journalists. They research things stories and do a lot of the work for the journalists to…clean up in a sense and put it into a better format for society. Journalists depend on PR people because they save time and usually provide consistent information.
In return, PR people very much rely on journalists and media. The goal of any PR professional, is to motivate and mold the public’s opinion on a product, service, or business. Without the constant reporting through journalism and reporting, there is no way that this would be possible.
Image via monacome.com
The increasing popularity with Facebook cannot be denied. However. there is an abundance of opinions about content posted to the social media site and how it can impacts users in the future.
As a member of Facebook myself, I am extremely cautious about pictures, opinions, and other comments that I write on my page. I feel like this pictures and statuses can be found by simply Googling my name. I would never want a potential employer or anyone else of major importance to view my profile and get the wrong impression of me.
Not everyone agrees on this though. Some people believe that Facebook is a personal tool used to maintain and create new friendships. Therefore, they believe that censoring what we say and images we post is unnecessary. Some people use Facebook as a way to vent and speak what is on their mind since often times, they can’t in real life.
A perfect example of how Facebook can hinder an individual comes from one of my friends. She was having issues with her manager at work and posted quite a few harsh statements about her on Facebook. Some of her coworkers caught sight of the statements and reported it back to her manager. My friend was forces to quit a job of almost five years because she used Facebook as a way to vent her frustrations.
My opinion of Facebook is very simple. Be yourself, but keep it classy. Staying true to who you are and stating what is on your mind when it is necessary is fine as long as you monitor the vocabulary and think before you post.